Quarter 2 Reset: What’s Actually Working in Marketing Right Now (And What to Drop)

New quarter. New momentum. Same marketing chaos?

Let’s not. Q2 is the perfect time to pause, re-evaluate, and stop throwing content into the void just because it’s on your Asana board.

If your Q1 felt like shouting into the algorithm abyss, this post is your reality check (with a side of relief). Here’s what’s actually working in marketing right now—and what it’s time to lovingly let go of.

What’s Working in Marketing Right Now (Q2 2025)

1. Depth over hype

You know what audiences are connecting with? Thoughtful content. Real opinions. Longer-form ideas that go beyond surface-level trends.

If you’ve been holding back your POV because “people don’t read,” think again. The right people do. And they’re hungry for clarity, confidence, and substance.

📌 Try this: Write one strong blog or post and repurpose the hell out of it for two weeks. Watch how far a clear message can stretch.

2. Email marketing (but only the good kind)

No, email is not dead. But bad emails are. Emails will be relevant UNTIL we are all living in READY PLAYER ONE world. IYKYK.

Short, sharp, clear communication—especially with real personality—is converting better than ever. If you’re showing up in the inbox with value and a human voice, you’re already ahead.

📌 Hot tip: One well-written, valuable email per week beats a funnel full of fluff.

3. Showing your work (not just your wins)

People are tired of perfectly polished everything. Sharing behind-the-scenes, in-progress thinking, or lessons learned along the way makes your content more relatable—and builds trust way faster than highlight reels.

📌 Reminder: Transparency isn’t TMI when it’s strategic.

4. Having an actual plan (wild, I know)

The brands winning in Q2 are the ones that aren’t guessing. They’ve got a real content marketing strategy, they’re not chasing every trend, and they’re repurposing smart.

📌 If you're not working from a clear plan, this is the quarter to build one. Not a content treadmill—a system that supports you.

What to Drop (Like, Now)

1. Generic Ai content

We love a tool. But if your blog or post reads like it was copy-pasted from a prompt with zero editing? Your audience can smell it. And they’ll scroll.

Use AI to support your ideas and even expand on them—not replace your voice. You can teach Ai - take a moment to learn how to do that and give it a try. I promise you won’t be disappointed. 

2. Posting just to post

No more “we need to stay visible” posts that don’t say anything.

Every post, blog, or email should answer at least one of these:

• Why does this matter?

• What does this help people do/feel/understand?

• Why now?

  
  

3. Being on every platform

Unless you’re a media company with a full team, trying to maintain 5+ platforms is a fast track to burnout and mediocrity. And let me be clear, a full team does not mean - one person “responsible” for developing, writing and posting all content for all channels. That is not a team - that’s one person being assigned an unachievable job description. 

Get laser-focused. Pick 1–2 places to show up well and let the rest chill.

TL;DR:

Q2 isn’t about starting over—it’s about getting smarter.

✅ Say more with less

✅ Cut what’s draining you

✅ Double down on what’s connecting

✅ Focus on a content strategy that works with you, not against you

You don’t need more tactics. 

You need more traction.

And that starts with a clear reset right now.